In an unexpected turn of events, Blue Moon has decided to ditch the pint glass and bring its unique orange peel and coriander wheat ale flavor to a place you’d least expect: your morning bagel.
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Brews and Bagels Collide: The Birth of Blue Moon Beer Bagels
Teaming up with Popup Bagels, the MolsonCoors brand is taking the breakfast scene by storm with their latest creation – the Blue Moon Beer Bagel. Popup Bagels, an artisan bagel and schmear shop that started as a humble backyard pickup window in Westport, Connecticut during the pandemic,
has now expanded its reach to locations across Connecticut, Massachusetts, Manhattan, and even sunny Palm Beach, Florida. The New York Times praised Popup Bagels as “smaller, airier, and crisper” than your typical New York bagel, making it the perfect partner for this brewing and baking collaboration.
From Backyard Pickup to Bagel Brilliance: The Popup Bagels Journey
Popup Bagels didn’t stop at just crafting beer-infused bagels; they’ve taken it a step further by introducing a Valencia Orange Cream Cheese to accompany the Blue Moon experience. Mimicking the garnish traditionally served with the Belgian-style wheat ale, this cream cheese adds a zesty twist to your morning routine.
Blue Moon Brand Manager Lindsey Wesloski explained the collaboration by saying, “We all know you can make beer bread, but were thinking ‘What about a beer bagel?’ And that’s when we reached out to Popup Bagels… one of the hottest spots for an iconic NYC bagel on the East Coast.”
Bagels and Brews: A Perfect Pairing
This bagel and beer rendezvous isn’t Blue Moon’s first dance with unexpected collaborations. From “Pie Pints” with Baked by Melissa last Thanksgiving to partnering with Tiny Pies in Austin this Thanksgiving season, Blue Moon is on a mission to not only bring its beer to life but to connect with fans in a fun and authentic way. As Wesloski puts it, “All of these partnerships not only help us bring Blue Moon to life in a fun, authentic way but also help us to connect to our fans.”
Spread the Love: Creative Schmear Meets Bagel Bliss
Known for their creative schmear selections, Popup Bagels is the ideal collaborator for this venture. The Valencia Orange Cream Cheese is just the tip of the bagel – or rather, iceberg. Both the beer-infused bagels and the garnish-imitating cream cheese will be available for purchase at any of Popup Bagels’ Connecticut or New York locations and can be shipped nationwide until December 3, while supplies last.
Blue Moon’s Journey: Modernization and Bagelization
Blue Moon has been on a mission to modernize its brand and appeal to a younger legal drinking audience. According to Wesloski, “This partnership aligns us with one of the hottest new food brands while reaching new audiences in a culturally relevant way.”
The beerification of Popup Bagels seems like the perfect recipe for generating hype (and press) for MolsonCoors’ flagship craft brand Blue Moon, especially as they gear up for a brand refresh in 2024. And fear not, if you’re thinking about a breakfast buzz – the bagels are likely non-alcoholic, just like Blue Moon’s latest creation, the Non-Alcoholic Belgian White Belgian-Style Wheat Brew, hitting stores this December. Cheers to bagels, brews, and breaking breakfast norms
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