Boost Your Mobile Store Performance With These Tips
Pay attention to the 2021 trends in e-commerce that will help you increase conversion and sales. Attract customers and upgrade your site with the help of the right e-commerce web development.
Table of Contents
Personalization
Even milk, which has always been considered a mass product, is produced for a specific target audience. If you do not want to waste your advertising budget in the trash, use the following solutions:
- Define your main target audience;
- Describe their pains, problems, and desires;
- Describe solutions;
- Build your advertising on this path.
Defining the target audience is not difficult, but extremely necessary. Think about real people that you target, conduct analysis, and create a generalized avatar.
Video Content
The text is good, very good. But the text, along with photos and videos, is even better. Here are some statistics for May 2021 on global user reach:
- Video content — 20.3%;
- Photo content — 12.7%;
- Text — 9.4%.
Therefore, if you want to stay trendy and attract customers, start a YouTube or TikTok channel. Here are examples:
- Musical instrument store — an overview of the instruments;
- Building materials store — how and what materials to choose for repair;
- Beauty salon — BEFORE / AFTER videos.
If you want the time for the video production to pay off, promote your content to the top.
Mobile Marketing
Almost 60% of potential customers open emails using smartphones. The data is taken from one of the largest marketing agencies in America, BIA/Kelsey. In the future, this figure is only expected to grow.
The era of mobile phones has come. Your site should be adapted for mobile use. Launch a mobile browser version of your service, at least. Develop a mobile app if your business is big enough and has something to offer.
In the United States, 24% of all car buyers will not even purchase if the company is not on this social network. Businesses are socially dependent because TikTok, Instagram, and Facebook bring the most conversion. Clients from social networks are now much cheaper compared to traditional advertising (TV or radio).
Moreover, when advertising on TV, one can only guess about the age and gender of the audience that will watch the show. On Facebook, people themselves willingly indicate their gender, age, and even preferences. Therefore, business promotion on social networks is an indispensable factor for success.
Email Marketing
You may have thought that email marketing was dead. However, it is as alive as never before, and the future belongs to it. Of course, the linear strategy is already dying, but at least this is better than none. E-mail marketing combined with gamification and customization to the client’s wishes brings more people to the point of purchase. Therefore, companies should cover all possible marketing ways, e-mail advertising included.
The majority of property owners and marketers regard e-mail as “Spam.” In contrast, this channel for attracting customers stays on the level of social media. Especially if you target a specific audience, even Gen Z will be glad to receive e-mails if you manage to win their attention. Make your brand their friend, and they will turn the notifications on.
If you learn to use the possibilities of e-mail marketing at least 10% (which is a very high level), then pay attention to working with potential clients through this tool. Companies that are serious about implementing this tool may use UniSender and SendPuls services.
Targeting Generation Z
These are people who were born in the early 2000s. They are also called the digital generation. What trends in marketing and products will be built by this generation? Here are the main markers for you. According to them, you can determine how you can “play” with people of generation Z:
- It is extremely critical for them to have reviews (real reviews) on the Internet. The solution is to create good reviews. Buying bots for spam commenting and mass liking will not work. These people were born and raised by the Internet — they can tell when you try to deceive them;
- They study different product reviews for a very long time before making a purchase decision. The solution is to collect various reviews and post them;
- They love choice, freedom, and comfort. But, respectively, they have an extremely negative attitude to a small choice of goods or services. The solution is multi-item catalogs.
